Dr. Peter Foster
Peter has extensive business experience across a wide variety of industries and scale ranging from startup through public company environments. He is a creative entrepreneur with wide-ranging experience in developing innovative technologies for global markets having founded and grown numerous technology and commercial ventures.
Peter’s business interests and experience span early stage technology commercialisation through distribution, boutique retail and eCommerce. He invented the core technology, founded and led high-tech company ChronoLogic Pty. Ltd. before repositioning the assets for divestment. In 2004 he co-founded The Electric Room, one of Australia’s first online retailers of professional audio recording equipment.
This included development of the company’s eCommerce platform at a time when the industry was in its infancy. In 2007 he co-founded Magenta Audio, a high-end hi-fi distribution company.
In 2009 Peter advised on the structure and business plan for a medical records startup, iDataMap Pty. Ltd. and took a leadership guidance role. In 2014 he co-founded Longwood Audio and acquired the assets of the Halcro high-end audio amplifier business.
Peter received his PhD in Physics from the University of Adelaide. Prior to founding ChronoLogic, he held positions of Senior Laser Physicist at Norseld Pty. Ltd, an Australian medical laser manufacturer as well as Guest Scientist at the Department of Metallic Materials, University of Bayreuth, Germany, working on high-power lasers for material processing.
Peter has extensive experience with the invention and intellectual property protection process, laser physics, materials processing, mechanical and electronic systems. He has invented numerous patented technologies and managed the entire process from invention capture through drafting and examination. Peter holds over 50 international patents and is the driver behind the reinvention of Halcro.
Head of Sales and Marketing
An obsessive collector and listener of music. Mike’s CD and record collection spans two rooms. If the house ever caught on fire, he would grab his Nick Drake Vinyl boxed set, his wife and the 2 dogs (in that order).
Mike was born in 1967 and has been working in the Hifi industry in Australia and the UK since he was nineteen. A musician at heart, over the years Mike has taken sabbaticals from hifi to indulge his true love, touring in old vans fronting various bands.
In the early 2000s he set up The Electric Room; a Pro Audio retail website, mainly so he could buy cheap gear for his own studio and also because his mother in law thought he should have a ‘real job’.
In 2007 Mike returned his energies back to his true obsession – “Hi fidelity”, setting up Magenta Audio in the Adelaide Hills and in recent years has focused the business towards the distribution of a few ‘hand picked’ brands, notably PS Audio, Zu Audio, Audion and Metrum Acoustics. Mike bonds with customers in a way that most retailers could never do and many of them become close friends.
Over the years Mike has observed that many audiophiles end up on an expensive merry-go-round simply because they are chasing something that their systems will not do properly – and that’s ‘play music’. Many just get the wrong advice in the first place, or end up with poorly set up, poorly matched systems. Many rely too heavily on technical specifications and unnecessary details, which tell nothing of how a system can transport you with music. Musical reality is the only measure of a hifi system!